hat is a Graphic Design Course?

Designing is a highly lucrative field and requires highly skilled, talented and determined designers. If you want to be a part of it, read on to equip yourself about the components of a graphic designing course. A good design course will equip you with relevant knowledge & skills which will help you to carve a niche for yourself in the creative field of designing.  Below are listed few, yet important components of a good industry-oriented designing program.



Drawing techniques: If you are a pro at drawing and sketching, that's fabulous as these are the basic things you need to know prior designing. But there a large number of people with excellent creative ideas to create great designs but fail to express themselves in their sketches as they are not good at them. Therefore, lessons in drawing techniques form an integral part of a graphic designing program.  It will teach you about the basic elements & principles of design, typography skills and help you to give a basic shape and form for your designs that you can present to the client for his approval.  After that, you'll work on it to give it a final shape.  



Visually appealing designs: By using different colors and patterns, students get to learn how to communicate their ideas in a visually pleasing manner be it in the image-based or text-based designs.  A good course will acquaint you with the latest technology. A graphic designer should know how to use the relevant technology to create designs. A design course will enable you to acquire you knowledge about different computer applications in Art & Design. Budding designers should have technical knowledge about printing processes, digital file preparations etc.



Knowledge of advertising/ marketing principles: A graphic designer basically works to promote a brand and therefore he is a part of the marketing team of an organization.  Thus, he needs to have knowledge of the various marketing principles as well so that he can apply in an appropriate manner to his designs. In a good design course, you'll be acquainted with knowledge of Advertising campaigns, copywriting for Television Commercials to cater to the advertising part and about various marketing principles. Designers should be able to understand the targeted audience and thus have a great understanding of their demographic information, about their tastes and preferences etc. and then create a design that is likely to appeal them. The design should not only look attractive but serve the purpose of the client ie to inform, persuade prospective customers to buy their products or services and these principles taught in the designing program will prepare you to create design s from the marketing perspective.



If you are in search of a good School of graphic design among a large number of designing institutes in India, then here we would provide you an apt name of that of WLCI School of Advertising & Graphic Designing. WLCI is one such college which offers a graphic design program and has all the above requisite aforementioned attributes in their course. The College offers a comprehensive course in 'Advertising & Graphic Design' which will prepare you for the highly creative and competitive field of graphic designing.  In this course you'll be taught about advertising also in context with graphic designs that will help you to create designs that will meet the requirements of the client who at the end of the day is trying to sell his product or service.  For more information, on WLCI's design courses, please feel free to visit

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